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Originally Posted by Buntz93ED
I think they mean to undercut them... as they certainly couldn't compete IMO.
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It is almost certain they will undercut them to entice people to consider them, but that does not mean they are not competing against them. When the Lexus ISF came out $15k (or ~10%) cheaper than the C63 or M3 sedan it was most definitely aimed at taking customers from those cars.
Infiniti has to establish themselves in the market, they sold the I45 back in the early 90's but probably less than 100 cars sold so basically irrelevant. The current line-up seems to be pretty competitive based on the US market, true the styling is a bit different but that will appeal to some people who want something different from the typical BMW/MB that 'everyone' has.