New Territory ads

tommyd · 10-06-2011, 04:11 PM

Get a sneak peak here

www.ford.com.au/newterritory

GK · 10-06-2011, 05:35 PM

Only watched the first vid so far, but it's well done.

If all their TV ads are like this, then it's certainly a big step in the right direction.

GK

stang65 · 10-06-2011, 06:16 PM

well done Awesome Job.

Windsor220 · 10-06-2011, 07:02 PM

Dont think they will be the ads on TV.

The G6ET Spot · 10-06-2011, 07:04 PM

At nearly 2 minutes they wont be the ads shown on TV unfortunately.

The first one is very well done showing all the pros of the vehicle.

Joe5619 · 10-06-2011, 08:40 PM

Quote:

Originally Posted by The G6ET Spot

At nearly 2 minutes they wont be the ads shown on TV unfortunately.

The first one is very well done showing all the pros of the vehicle.

You have to go a bit further into the website to get to the 30sec add from the original link... It is the same as the 2 min one, just cut down to 30sec...

phillyc · 11-06-2011, 09:52 AM

That is a fantastic advert. Well done Ford! Very much sums up todays lifestyle and tech and exactly how Territory fits into that with impressive economy!

Looks like that new ad agency (which created the Fiesta advert) is a good one.

JPFS1 · 10-06-2011, 08:24 PM

There will be TV ads, starting this weekend I believe.

Ford_The_Win · 10-06-2011, 08:27 PM

Just saw a couple of the ads - they're not too bad actually! Similar to the videos posted up the website.

In Focus · 11-06-2011, 11:42 AM

It looked like Better Homes & Gardens got a decent "incentive" to promote this in last night's episode...

GK · 11-06-2011, 04:35 PM

Quote:

Originally Posted by In Focus

It looked like Better Homes & Gardens got a decent "incentive" to promote this in last night's episode...

Ford is finally getting it right.

The demographic of those who watch BH&G, aka the DIY type with a nice family home and a couple of youngens, is exactly who they need to target with this awesome vehicle.

GK

jpd80 · 11-06-2011, 05:44 PM

The more I think about RWD petrol and diesel Territory, the more I like both of them.
The petrol I-6 RWD is pretty close to falcon's combined fuel economy but is far more versatile
and the diesel just takes the whole theme to another level. I can't help thinking that those
people bemoaning the loss of the Falcon station wagon now have something really worth
looking at and cheering about, Ford should advertise both versions to the max.

**Polyal** · 12-06-2011, 12:38 PM

Quote:

Originally Posted by jpd80

The more I think about RWD petrol and diesel Territory, the more I like both of them.
The petrol I-6 RWD is pretty close to falcon's combined fuel economy but is far more versatile
and the diesel just takes the whole theme to another level. I can't help thinking that those
people bemoaning the loss of the Falcon station wagon now have something really worth
looking at and cheering about, Ford should advertise both versions to the max.

The territory has been out for a while and I dont think fleets like Telstra have warmed to it like they did with the wagon. I dont know what why, maybe its a perception thing I dont know. Dont want to be seen driving "SUV's" around perhaps?

mik · 12-06-2011, 01:35 PM

Quote:

Originally Posted by Polyal

The territory has been out for a while and I dont think fleets like Telstra have warmed to it like they did with the wagon. I dont know what why, maybe its a perception thing I dont know. Dont want to be seen driving "SUV's" around perhaps?

the falcon wagon was a good fleet car, roof racks are still easy to get at and the leaf springs are minimal maintenance, i`d have leaf springs on a fleet of work cars over irs anyday.

Perko · 12-06-2011, 06:15 PM

Quote:

Originally Posted by Polyal

The territory has been out for a while and I dont think fleets like Telstra have warmed to it like they did with the wagon. I dont know what why, maybe its a perception thing I dont know. Dont want to be seen driving "SUV's" around perhaps?

I know when the Territory first came out I pushed for it heavily in my company and did a six month evaluation for a corporate company. Fuel economy on the highway way negligible between the two and the Territory was definitely more comfortable for day to day. Around town it definitely chewed more fuel. In the end it was the better vehicle but its cost over the wagon lost it at the end of the day.

Now that Ford do not have an option it would have to come up with whether the Holden wagon is cheaper and whether it also does the job. Unfortunately in corporate companies you also find that the people running the vehicle decisions rarely have a passion for cars and normally do not know anything about them or options in the market. Hopefully Ford has had its market team seeing corporate and leasing companies because winning them over will be just as important as winning the public over.

Great ad by the way. I think with the new models, new ads, and changes in FPV, that maybe Ford are listening and getting their act together. Good to see.

vbomber · 12-06-2011, 12:34 PM

Saw the ad while watching the Sunday footy show, cut down to about 30 seconds the start of it's the same then they quickly cycle through meeting all her friends then at the end voice over says to go to the website to view the whole vid

The ad doesn't do much justice to the vid, should have done the first few friends with the km's stacking up rather then just showing friends

Road_Warrior · 12-06-2011, 02:17 PM

Now THAT was a brilliant vid. They should screen it on telly.

venthan87 · 12-06-2011, 10:13 PM

holy smokes, makes me think about getting one now.

Dr Smith · 13-06-2011, 07:00 PM

As Bossxr8 has stated, the single most commonly noted negative of the Terry has been economy. The diesel rectifies this and the ad is meant to change this perception in a "hip" way. Hopefully future ads can highlight some of the new features. I must add, took my wife into a Ford ealer today and (sadly for the G6ET) she said straight out "go on, order a Terry and that blue (Vanish) looks nice".

Bucknaked · 13-06-2011, 07:03 PM

That is a great ad. Well done

93EB_SXR6 · 13-06-2011, 07:09 PM

Am I the only bloke on AFF that thinks the Territory is an awful vehicle?
I see no point in owning a soft-roader and make no mistakes, thats exactly what the Territory is.

I hate seeing people carting their kids through suburbia in an excessively large "SUV", every single Territory I see is used for this purpose.
I hate them, they are ugly monstrosities.

Windsor220 · 13-06-2011, 09:31 PM

Quote:

Originally Posted by Professor_Evans

Am I the only bloke on AFF that thinks the Territory is an awful vehicle?
I see no point in owning a soft-roader and make no mistakes, thats exactly what the Territory is.

I hate seeing people carting their kids through suburbia in an excessively large "SUV", every single Territory I see is used for this purpose.
I hate them, they are ugly monstrosities.

Whether you like them or not, thats the type of cars people are buying. Its why the large car segment is dying. I'm not really a big fan of them either but you cant change the masses.

Bossxr8 · 14-06-2011, 05:30 PM

Quote:

Originally Posted by Professor_Evans

Am I the only bloke on AFF that thinks the Territory is an awful vehicle?

Probably.

The masses have spoken loudly for the past decade or so, softroaders/SUV's are extremely popular.

Perko · 14-06-2011, 10:27 PM

Quote:

Originally Posted by Professor_Evans

Am I the only bloke on AFF that thinks the Territory is an awful vehicle?
I see no point in owning a soft-roader and make no mistakes, thats exactly what the Territory is.

I hate seeing people carting their kids through suburbia in an excessively large "SUV", every single Territory I see is used for this purpose.
I hate them, they are ugly monstrosities.

You would probably be in the minority but everyone is entitled to their opinion. It is a soft roader and I think that Ford is not pretending that it is anything else. Ours is perfect because my wife uses it around town but can visit friends on local farms where a little bit of extra clearance is handy.

As far as people carriers I would prefer my wife carrying my kids in a Territory than most other vehicles (hence why we bought one). When it was released Wheels did a safety survey on the Top 20 selling vehicles in Australia. Guess which 2 cars were in the Top 5? Yep the Falcon came 3rd from memory and the Territory 5th. This was behind such cars as BMW's. Similar Commodores (both sedan and wagon) and Prado's were well behind. Would be interesting to see how it goes now but I would think that it would be better than nearly all other SUV's in the market. The Territory goes better, handles better, stops better than many 4WD that are just city cars. So if you are going to have one, isn't the Territory the best option?

vztrt · 17-06-2011, 12:47 AM

Quote:

Originally Posted by Professor_Evans

Am I the only bloke on AFF that thinks the Territory is an awful vehicle?
I see no point in owning a soft-roader and make no mistakes, thats exactly what the Territory is.

I hate seeing people carting their kids through suburbia in an excessively large "SUV", every single Territory I see is used for this purpose.
I hate them, they are ugly monstrosities.

Terri is the only thing that is keeping the Falcon alive. Hate them all you like but if it doesn't succeed bye bye Falcon.

While I didn't like the ad (I'm not in their demographic) it did drum home the important thing and that was fuel economy. Also it showed its looks this should be enough to get people through the door. I know these things look great in the flesh and will be very desirable for the family wagon.

vanman_75 · 14-06-2011, 07:47 PM

They are popular , because they are no bigger than most medium cars , very easy access , diesel versions great on fuel. Loading height at trolley level , easier to put kids in , much improved visibility,like it or not its a huge market and 1 that will be very strong for a long time o believe. And that colour on the bhg show looks sweet as , still in the draw as our next car

**Polyal** · 15-06-2011, 09:33 AM

I must admit I have been a sedan man all my car owning life, but when ever I borrow the Territory and take the kids out its so much easier. Fuel consumption isnt that far off when you are cruising and the TDi will sort this issue.

For a family car, it kills the falcon sedan. Even the 2WD is ok on the beaten track aslong as you are careful and pick your points.

I would get AWD "just because"..the only time I have had issues with 2WD is dropping some waste off at a tip and it was wet, so I was spinning a bit but with perseverance I got out..LOL

And you fit so much more in the back.

This is the Falcons biggest problem IMO...and why i started that thread about it becoming a performance/luxury niche car in a way...For a family, why would you buy a Falcon over a Terry now that consumption is getting alot closer?

I can see most families having a Terry type car for trips etc, and a focus etc for getting about town. (talking your average family).

kaniSS · 15-06-2011, 09:35 AM

If only they had a manual box.

**Polyal** · 15-06-2011, 09:37 AM

Quote:

Originally Posted by kaniSS

If only they had a manual box.

I agree...but I cant think of one car like it, a full sized SUV that has a manual...A T56 in it would be cool in a way but a chore.

Smaller SUV's, X Trail, Rav4 etc can get away with it IMO because they are just that, smaller, lighter, nimble etc.

But yes, my wife is one of those rare "manual" girls but she loves the Terry so what can ya do.

Perko · 15-06-2011, 09:50 AM

Quote:

Originally Posted by Polyal

But yes, my wife is one of those rare "manual" girls but she loves the Terry so what can ya do.

Mine is the same funnily enough, and yes it is rare.

Your Comments on size and convenience hits the nail right on the head why the Territory is popular. When we had 2 kids (now have 3) the Falcon just didn't have the boot space especially if you have a baby and need pram etc. The Territory has heaps of room and is the only car that my wife will not trade in even though we've had it for 7 years almost and its fully paid. And unfortunately she will not look at the new one because it doesn't come in Envy.