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Old 08-11-2011, 11:37 AM   #1
Road_Warrior
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Join Date: Jan 2007
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Lightbulb Should Ford build a third vehicle in Australia?

Regardless of what happens with the next-gen Falcon platform, it is highly unlikely that sales volume of that car will exceed 50,000 units per year. Large and large-ish cars in Australia have become more of a niche player against smaller cars and SUV's.

The thing is this: the Broadmeadows assembly plant has a capacity of 120,000 units per annum, so even if the new car does sell well (as does it's Territory cousin, whatever that may be in the future), there is still a lot of unused capacity in the assembly plant.

Should Ford look at this as a 'wasted asset' and bring a third vehicle line to Australia to be built, and at the same time, bring the plant's production to near capacity?

As we know, there was a plan to build the third gen Focus here, but that was canned in favour of Ecoboost Falcons. Bill Osborne, the CEO who only lasted 6 months, wanted to build everything here - Focus, Mondeo, Falcon and Territory - perhaps he could see the potential and wanted to make full use of the plant?

Should a third platform be built here, and what should it be?

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Fords I own or have owned:

1970 XW Falcon GT replica | 1970 XW Falcon | 1971 XY Fairmont | 1973 ZG Fairlane | 1986 XF Falcon panel van | 1987 XFII Falcon S-Pack | 1988 XF Falcon GLS ute | 1993 EBII Fairmont V8 | 1996 XG Falcon ute | 2000 AU Falcon wagon | 2004 BA Falcon XT | 2012 SZ Territory Titanium AWD

Proud to buy Australian and support Ford Australia through thick and thin
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