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Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Just read the Wheels news article about a possible rebadged Torana based on GM's new compact RWD car, and noticed they talk about Holdens failure with its rebadged Daewoos and i'll take a quote from it-
In essence, Holdens strategy to supplement or replace its European sourced models with cut price Koreans has backfired. The el-cheapo Barina is being slaughtered by Toyota's premium priced Yaris, and even the Suzuki Swift, while Viva sales have fallen 35% in 07. Astra numbers have virtually halved. But crucially, its Epicas tragic 10th place performance in the booming mid size segment that is worrying Holden the most. Even BMW's expensive 3 series ands the Lexus IS250 have outsold Holdens rebadged Daewoo so far in 07. Ouch. Thats what happens why you try to sell cheap Korean garbage to the masses. Maybe Holden were wrong in assuming the general car buying public are morons. |
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