Vfacts January 2011

[jpd80]

My point is:
Small cars start around the $20K mark where as mid sized cars begin at
near $28K, that big price jump is a huge hurdle to people on low wages
facing finance. Now imagine another $8,000 on top of that and you begin
to see Falcon's problem.

Add to that, the the perception of size difference between large cars and
mid size cars is much less these days but pricing does not reflect that change.


Instead of packaging Falcon as Falcon/Fairlane with I-6/V8 engines, I think
that Ford would attract more buyers by spanning the Mid sized-large car
sectors with a Turbo I-4/V6/Turbo V6 and diesels. The game plan for the
next Falcon must change to make it lighter and more appealing to buyers,
customer's tastes are changing and Ford needs to follow those trends.

Falcon can never be a small car but there's a great opportunity for the next
product cycle to span two lucrative segments and increase sales by changing
buyer perception of the once big thirsty Falcon to an efficient car designed
for the 21st century.