Should Ford get rid of Mondeo?

[Brazen]

Looking at constantly poor Mondeo sales compared to Falcon, is it worth keeping it on in Australia?

The much maligned sedan-only Falcon sells multiple times better than the Mondeo. People criticise the Falcon for lack of features... look at Mondeo, it is available with lane departure, radar cruise, sunroof, xenons, LED lights etc and it doesnt come close to selling the same as Falcon. It comes with Ecoboost and diesel in hatch and wagon. The Mondeo sedan was killed as it simply sold nothing.

Even with the death of the Falcon wagon - which had a consistent 400 sales a month Mondeo sales have hardly raised a blip even though Ford pitched the Mondeo squarely at Falcon wagon buyers. It looks like the Holden Sportwagon took many of these sales even though the Mondeo is bigger and has more cargo room.

Maybe people like their large Aussie cars, which can tow, drive long distance, can handle a load, have power to spare and are reliable and cheap to fix. Maybe shock-horror buyers prefer rear wheel drive and locally made too....

All I think Mondeo achieves is take up scarce showroom space, uses up advertising dollars and only highlights what the Falcon is missing in terms of features. It takes sales which perhaps could of gone Falcon's way. With Ecoboost under Falcon's bonnet there is even less of a reason for Mondeo.

Look at all the manufacturing capacity in Europe and with the market for cars in the toilet over there Ford should be selling a huge amount of Mondeos here.

Do buyers simply prefer rear wheel drive and Aussie made? Is Ford better off focusing their attention on Falcon with improvements in features and new variants?

Along with the Taurus experiment of the 90s, will the Mondeo experiment of the 2000s go down as another failed overthrow of the Falcon?