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| The Pub For General Automotive Related Talk |
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20-11-2024, 09:12 PM
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FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,799
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It seems a weird thing to do a rebranding before actually showing any of the new cars, but we live in weird times.
https://www.whichcar.com.au/news/jag...rand-new-logos For a bit of perspective, this is the moment where Jaguar ceases it's entire lineup and then returns with 3 new all electric luxury crossovers, at a much higher price point. This strategy was developed by Thierry Bollore who is no longer CEO, a few years ago. As to be expected, the internet has roasted the marketing: https://www.youtube.com/watch?v=TQ1XSE8QRhE The cars are revealed next week. Can only hope they are stunners.
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Jaguar Rebrands
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