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Old 14-09-2012, 09:55 PM   #31
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Default Re: 'the burden of being Lincoln'

Quote:
Originally Posted by mik
i always thought of lincoln as the type of vehicle the president would be driven around in
JFK's brains are still in the back of one.
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Old 14-09-2012, 10:46 PM   #32
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Buntz93ED
As far as I am aware, that platform is still Ford's IP. It's also what's used to under-pin the current Jag's.

The platform parts would be cheaper now to make, and if they co-invested with Jag in wouldn't cost them so much.

However they'd need to make something better looking than the LS. Because it looked like a Korean car.
image

How boring does that car look Eleanor Ford?
That's more than a decade-old chassis now, though.

The LS was a little bland (looks better in colors other than white), but I always thought it was attractive. The S Type was gorgeous, though, but it was a retro design (new interpretation of the Mk II).

On the plus side, you would never guess that the LS and S Type were built on the same chassis—they look nothing alike.
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Old 14-09-2012, 10:54 PM   #33
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Buntz93ED

However they'd need to make something better looking than the LS. Because it looked like a Korean car.
image

How boring does that car look Eleanor Ford?

Yep, definitely designed for the WW2 generation. Leather wrapped column shifter?
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Old 14-09-2012, 11:52 PM   #34
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Ford_The_Win
Yep, definitely designed for the WW2 generation. Leather wrapped column shifter?
Oooh... oooh... Forget the German luxury marques. I want me some leather wrapped column shifter.

Ford might actually find that if they build cars that younger (-than 63) people want, younger people might actually buy them.


How about something like this Lincoln:

Build it and they will come.

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Old 15-09-2012, 01:25 AM   #35
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Default Re: 'the burden of being Lincoln'

I just read that Lincoln is moving into the Chinese market.

http://www.autoweek.com/article/2012...news/120829806
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Old 15-09-2012, 09:42 AM   #36
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Bossxr8
JFK's brains are still in the back of one.

Actually they had it detailed and put straight back into service.

Well, not exactly. But the car was re-built and continued service as a presidential limo until 1977, and is now displayed at the Henry Ford Museum in Detroit.

http://www.thehenryford.org/research/kennedyLimo.aspx
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Old 15-09-2012, 11:09 AM   #37
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Default Re: 'the burden of being Lincoln'

God, Lincoln as made some very very very agly cars!!!


With Lincoln moving into China, surely there is a need for Ford to have a platform that is RWD?? Surely!! Please!!
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Old 15-09-2012, 09:45 PM   #38
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Default Re: 'the burden of being Lincoln'

Quote:
Originally Posted by tranquilized
Actually they had it detailed and put straight back into service.

Well, not exactly. But the car was re-built and continued service as a presidential limo until 1977, and is now displayed at the Henry Ford Museum in Detroit.

http://www.thehenryford.org/research/kennedyLimo.aspx
First thing they did was put a roof on it of course.
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Old 17-09-2012, 11:15 PM   #39
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Moby Vic
I just read that Lincoln is moving into the Chinese market.

http://www.autoweek.com/article/2012...news/120829806
Second half of 2014...

That's when Falcon is getting it's refresh....

Interesting...
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Old 18-09-2012, 05:46 AM   #40
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Default Re: 'the burden of being Lincoln'

Quote:
Originally Posted by tranquilized
Actually they had it detailed and put straight back into service.

Well, not exactly. But the car was re-built and continued service as a presidential limo until 1977, and is now displayed at the Henry Ford Museum in Detroit.

http://www.thehenryford.org/research/kennedyLimo.aspx
I've seen that car! They also have FDR's '39 "Sunshine Special" Lincoln limo, the '50 Lincoln Cosmopolitan limo from the Eisenhower years, and the '72 Lincoln limo built for Nixon. They're very impressive cars in person.

If any of you ever visit Dearborn, don't miss the Henry Ford Museum.
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Old 18-09-2012, 07:29 AM   #41
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Default Re: 'the burden of being Lincoln'

Build one of these again...

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Old 18-09-2012, 07:57 AM   #42
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Default Re: 'the burden of being Lincoln'

This was the last attempt at that:
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Old 18-09-2012, 09:56 AM   #43
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Moby Vic
I've seen that car! They also have FDR's '39 "Sunshine Special" Lincoln limo, the '50 Lincoln Cosmopolitan limo from the Eisenhower years, and the '72 Lincoln limo built for Nixon. They're very impressive cars in person.

If any of you ever visit Dearborn, don't miss the Henry Ford Museum.

Totally agree, I visited the museum in 2010 and thought it was amazing. So did the mates i dragged along with me, and they aren't car guys at all. Can't recall seeing those other presidential limos though.
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Old 18-09-2012, 09:59 AM   #44
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Moby Vic
This was the last attempt at that:
image

Looks like its FWD

Whether it is or not, it has FWD proportions = FAIL
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Old 18-09-2012, 10:10 AM   #45
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Default Re: 'the burden of being Lincoln'

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Originally Posted by tranquilized
Totally agree, I visited the museum in 2010 and thought it was amazing. So did the mates i dragged along with me, and they aren't car guys at all. Can't recall seeing those other presidential limos though.
That's the same year I visited. The limos were very close to the entrance, about midway between the main gift shop and the cafeteria.

I was there in 2011, but they were remodeling the automotive display, so I toured the Rouge F-150 plant instead.

Quote:
Originally Posted by tranquilized
Looks like its FWD

Whether it is or not, it has FWD proportions = FAIL
WRONG. That's a Lincoln Mk VIII. If you see it in person it doesn't have FWD proportions. It has the classic long hood and short deck.

It debuted for 1992, and was the first vehicle with the DOHC 4.6. It made 280 hp, which was a big deal at the time. It was also the first Lincoln to have IRS.
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Old 18-09-2012, 12:21 PM   #46
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Buntz93ED
How about something like this Lincoln:
image
Build it and they will come.

image

First one is good, second one is not really fitting with the Lincoln brand. Linc need to build something like the new McLaren X-1
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Old 18-09-2012, 01:12 PM   #47
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Moby Vic
WRONG. That's a Lincoln Mk VIII. If you see it in person it doesn't have FWD proportions. It has the classic long hood and short deck.

It debuted for 1992, and was the first vehicle with the DOHC 4.6. It made 280 hp, which was a big deal at the time. It was also the first Lincoln to have IRS.

Maybe its just the angle of the photo, its kinda hard to tell. It may have a long hood but it looks to be made up mainly of front overhang and a small dash to axle ratio. Front wheels need to move forward, like on the old one...
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Old 18-09-2012, 03:33 PM   #48
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Default Re: 'the burden of being Lincoln'

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Originally Posted by aussie muscle
First one is good, second one is not really fitting with the Lincoln brand. Linc need to build something like the new McLaren X-1
image
Why?

Since when have Lincoln ever done a mid engined supercar?

And even if they did they'd still probably try to base it on one of Fords lame FWD/AWD platforms. They could maybe just turn it 180 degrees and then the engine will be at the back lol.

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Old 18-09-2012, 05:41 PM   #49
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Default Re: 'the burden of being Lincoln'

I think the only chance Lincoln have is to start with an iconic design and do all they can to make it their own. They also need to get back to the old "a bit more" of the 1950s and 60s Lincolns. They shared so much with their Ford, Mercury and Edsel Cousins, yet were so different. The engines were bigger (more powerful - now needs to be this and more efficient), the bodies were bigger and better, the features more etc. And now it's no different, bigger, better, smarter, more!

There is no problem with the top of the range sharing some features with the bottom of the range (mercedes S-class vs C-class) but it has to be a design that people want to be seen driving.

People buy luxury cars because they think they deserve them, want the best and want to be seen in the best. If you can't give then a car that hits those targets, put your crayons back in the case, call your bank to
cancel the loan and tell everyone working at Lincoln to go home....
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Old 19-09-2012, 08:43 AM   #50
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Red face Re: 'the burden of being Lincoln'

Quote:
Originally Posted by Bossxr8
JFK's brains are still in the back of one.
OUCH!

But true....
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Old 19-09-2012, 09:16 AM   #51
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Default Re: 'the burden of being Lincoln'

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Originally Posted by Nikked
Build one of these again...

image
Regarding the Continental Mk II, it was only built for two model years, 1956 and 1957. At $10,000, it was the most expensive American car one could buy. It was also the longest. The car was delivered in a large flannel bag.

Continental was a separate division above Lincoln for those two years (the car was a Continental, not a Lincoln Continental). It was part of a '50s Ford plan to match General Motors division for division. This plan also launched the Edsel division.

Ford's chief beancounter at the time was Robert S. McNamara. He never liked the plan to match GM because he felt it was wasteful and inefficient. He killed off the two-seat Thunderbird, and felt vindicated when the bloated four-seat version quadrupled sales figures over the two seater.

He hated the Edsel division. He pinched every penny he could with the launch and support of the brand. The shorter-wheelbase Edsels were assembled in Ford plants, and the longer-wheelbase models were assembled in Mercury plants. Plant workers hated them because they were additional work.

Anyway, McNamara got rid of Continental and Edsel. He wanted Ford to build something small and simple. He got his wish. For the 1960 model year, Ford introduced a compact called the Falcon.

And McNamara resigned from Ford to become JFK's secretary of defense. His next project was bringing us the Vietnam War.
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Old 19-09-2012, 05:57 PM   #52
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Default Re: 'the burden of being Lincoln'

I remember reading that they lost a decent amount of money on each Mk II - or am I thinking of something else?
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Old 19-09-2012, 06:26 PM   #53
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Default Re: 'the burden of being Lincoln'

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Originally Posted by outback_ute
I remember reading that they lost a decent amount of money on each Mk II - or am I thinking of something else?

They did, but i guess they wanted to make a statement...and im glad they did.
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Old 19-09-2012, 10:52 PM   #54
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Default Re: 'the burden of being Lincoln'

Yes, they lost money on those cars.
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Old 20-09-2012, 01:00 AM   #55
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Default Re: 'the burden of being Lincoln'

Quote:
Originally Posted by Moby Vic
Regarding the Continental Mk II, it was only built for two model years, 1956 and 1957. At $10,000, it was the most expensive American car one could buy. It was also the longest. The car was delivered in a large flannel bag.

Continental was a separate division above Lincoln for those two years (the car was a Continental, not a Lincoln Continental). It was part of a '50s Ford plan to match General Motors division for division. This plan also launched the Edsel division.

Ford's chief beancounter at the time was Robert S. McNamara. He never liked the plan to match GM because he felt it was wasteful and inefficient. He killed off the two-seat Thunderbird, and felt vindicated when the bloated four-seat version quadrupled sales figures over the two seater.

He hated the Edsel division. He pinched every penny he could with the launch and support of the brand. The shorter-wheelbase Edsels were assembled in Ford plants, and the longer-wheelbase models were assembled in Mercury plants. Plant workers hated them because they were additional work.

Anyway, McNamara got rid of Continental and Edsel. He wanted Ford to build something small and simple. He got his wish. For the 1960 model year, Ford introduced a compact called the Falcon.

And McNamara resigned from Ford to become JFK's secretary of defense. His next project was bringing us the Vietnam War.
That's right... he gave us the Falcon. And we all love him for it.
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Old 20-09-2012, 02:49 AM   #56
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Default Re: 'the burden of being Lincoln'

Interesting summation!
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Old 20-09-2012, 09:01 PM   #57
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Default Re: 'the burden of being Lincoln'



Stop screwing around and build something unique on a current ford platform. I think a new continental, with big bold styling.
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Old 20-09-2012, 11:57 PM   #58
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Default Re: 'the burden of being Lincoln'

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Originally Posted by eb2fairmont
image

Stop screwing around and build something unique on a current ford platform. I think a new continental, with big bold styling.
Exactly. Frank Sinatra sang; "I like a new Lincoln... with all of it's class". He fortunately didn't ahve to live in this dark day of LMC
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Interesting summation!
Mate, they didn't call him the Wiz Kid for nothing.
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Old 03-12-2012, 09:00 PM   #59
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Default Re: 'the burden of being Lincoln'

http://www.autoblog.com/2012/12/02/l...hings-to-come/

Quote:
Lincoln has released a new video teasing... something. In what looks to be an advertisement for more advertising, the company has worked up a clip featuring everything from a drum solo and a flying hawk to Abraham Lincoln himself. The video shows a few shots of what looks to be an MKZ and promises more news is coming on Monday.

What does the company have up its sleeves? Rumors are bouncing around the web like so many ill-informed ping-pong balls, and cover everything from an alternative powertrain for the MKZ to a new two-door model – noise that is underscored by the presence of a Ford Mustang chassis lurking in the background of the video around the 27-second mark (see screen capture above).

Could Lincoln be considering a rear-wheel drive luxury coupe built on the pony's bones? A move like that seems awfully unlikely, but it certainly wouldn't hurt our feelings. Either way, we'll find out more tomorrow. In the interim, check out the teaser video below for yourself.
They say a Hawk... but it also kind of looks like a Falcon. Try and get a look at the body shell at 27 seconds.
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Old 03-12-2012, 09:35 PM   #60
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Default Re: 'the burden of being Lincoln'

Plans for a Super Bowl ad:
http://www.businessweek.com/news/201...o-revive-brand

And the plans to revive Lincoln:
http://www.nytimes.com/2012/12/03/au...new-brand.html
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