New Fairmont Ghia Ad - Page 2

**Polyal** · 23-10-2006, 12:23 PM

Ah a futura might be 30k, but a ghia is nudging 50k with ORC's.

I know quite a few who have had euros and come "down" to the top of the line aussie stuff.

MeestaNob! · 23-10-2006, 01:26 PM

That's quite a good ad, be interesting to see if it gets decent airtime on good time slots. Anybody who wants in your face ACDC and all that really needs to think about what Ford is trying to sell.

Left field: I predict the Orion mega-luxury car will be known purely as 'Ghia'. It feels like not just a spec shift is being used to reposition the car. They're trying to move it away from the 'optioned Fairmont' feel that it currently has.

New line up: XT (+ SR) -> Futura* -> Ghia (+ Ghia Turbo)
*In this scenario Futura would pick up a couple extra Fairmont 'bits'.

Sorry to go offtopic, back to the ad.

Dr Smith · 23-10-2006, 02:39 PM

After my first look at shots of the BFII Ghia to now seeing it in vids and in the flesh I have to say its a damn good looking car and "in the metal" the facelift has done enough to show it's the latest model. I imagine, if you squint long and hard enough some strong clues to Orion are there waiting for us to realise in the future.

As to the actual vid ad, it might be "too clever" but once word spreads about the European flags then everyone will want to look more closely. And I say it's a classy ad for the model positioning and potential buyer....more airtime please...and it's a zillion times better then "you'd be popular too"..ads...finally someone in Ford marketing actually is earning their salary.

Dr Smith · 23-10-2006, 02:43 PM

Quote:

Originally Posted by 05MkIIFutura

Do you think so?? I dont. Anyone who has the money and have previosuly purchased a BMW, Audi or Merc will not go back to a taxi with alloys and leather seats - the fact that you can buy the same car for $30,000 (and that every man and his dog owns one) means they will never have the WOW factor which these people are after.

Some of Bangle's "mangles" certainly have a wow factor. ...as in "wow how butt ugly is that new bimmer????.....then again it would be facinating to see how ugly a bimmer could go before even the "badge snobs" decided to go elsewhere?

Gaz · 23-10-2006, 03:17 PM

whats wrong with the ads of cars doing nuts with acdc in the background?

maybe the slogan could be "Ford Fairmont Ghia - Finally you can cut nuts in style and luxury"

**Professor Farnsworth** · 23-10-2006, 03:21 PM

i'm guessing the BF2 Ghia is being marketed separately, and 'segregated' from the other cars in the range in preparation for the end of the LWB models. The Ghia is basically competing with the Calais, Statesman & Caprice now.

23-10-2006, 03:46 PM

Perhaps they can do a range of ads for the car catering for different demographics...

Fairmont Ghia - Its pimpin'

Fairmont Ghia - LSD *and* 6 stack for all your ACDC albums

Fairmont Ghia - Enough rear parcel shelf capacity for 62 bowling hats

Fairmont Ghia - It cuts sik laps bro.

Full Spectrum · 23-10-2006, 05:59 PM

Quote:

Originally Posted by hot xr6

Its nice to see an add that doesn't claim that every other car on the road is a stone age, fred flintstonemobile. Overall a very nice ad that gives the car credibility. That said, the Fairmont Ghia looks so nice that all you'd need is a few piccies of it and someone saying that its the new ford for it to sell.

You mean like nothing drives like a Ford? Not even a Porsche or a viper nothing ad?. Or I'm hungry lets eat some sports cars yum yum.

Bucket · 23-10-2006, 06:37 PM

I'd like the see the Fairmont "Pimp Pack" (tm)

21" Chrome Rims
Adjustable Air Suspension
Blue Neons
1000W Sub-woofer
And an Complimetry Atticus sticker on the back window...
:hihi:

Iphido · 23-10-2006, 07:02 PM

Fairmont Ghia no longer has a LSD. Even as a option.

Apparently Ford was going to put a LSD into it, but doing so would disrupt the space time continuum and cause all the atoms of the universe to simultaneously convert to pure energy resulting in a huge universe sized nova resulting in the end of the universe at a much quicker heat death than first thought with just entropy running down. Stephen Hawkings himself had to phone Tom Gorman directly to ensure he knew of the status quo which he had to negotiate with Geoff previously.

**DJM83** · 23-10-2006, 07:37 PM

Quote:

Originally Posted by ClevlndStemer

i don't mind the ads, thought they were pretty good. Showed the car in some nice angles.

Thats wat i thought

Lagom · 23-10-2006, 11:04 PM

Quote:

Originally Posted by blutura

I thought it was a great ad and shows a nice attempt by Ford to move the Ghia upmarket, where it belongs.

Why is it people think you have to have AC/DC playing in the background while a car does some donuts for an ad to be good?

Agreed.

It's the first Ford ad I've seen downunder that I'd consider classy which makes sense given it's advertising a Fairmont Ghia. Better than a bogan style ad.

Subtly clever with the use of landscapes representing flags of certain countries too, I'd add.

MAFIA · 24-10-2006, 02:01 AM

Quote:

Originally Posted by SlickHolden

You mean like nothing drives like a Ford? Not even a Porsche or a viper nothing ad?. Or I'm hungry lets eat some sports cars yum yum.

Well at least it not B.S like the Monaro Game over ad! Like seriously, monaro can't beat any of the porsche, viper, lambo and ferrarri.

That a very smart way to advertised the new Fairmont Ghia ad. Well done ford and i like the new Ghia. I want one now, it hot!

flappist · 24-10-2006, 06:59 AM

Quote:

Originally Posted by 05MkIIFutura

Do you think so?? I dont. Anyone who has the money and have previosuly purchased a BMW, Audi or Merc will not go back to a taxi with alloys and leather seats - the fact that you can buy the same car for $30,000 (and that every man and his dog owns one) means they will never have the WOW factor which these people are after.

Interesting.....

My brother drives a BMW 740iL top of the range. He paid $19k for it (slightly secondhand). It goes like a snail and costs a fortune to be serviced but he loves it because his friends think he is rich and important, after all he is driving a BMW.

I like the new ad and I like the car. It is a well priced luxury vehicle and ideal for Australians. You have to remember that most of Austraila is NOT in the middle of Sydney and european cars are a bit rare in the bush, not because of the price rather because of the road conditions.

I have owned five Fairmont Ghias and if FPV had not made the GT-P or F6 that number would probably be seven. All of my Ghias had over 100k when I sold them (my EA had 250k) and I never had a problem with any of them. I used to spend a lot of time driving on dirt roads and using "bush shortcuts" everywhere.

HLC · 24-10-2006, 08:34 AM

Quote:

Originally Posted by blutura

Why is it people think you have to have AC/DC playing in the background while a car does some donuts for an ad to be good?

because its exciting, catches your attention, and AC/DC rules.

all those commo adds with acca dacca plying were awesome. always caught my attention. if only Ford would do something like that.

flappist · 24-10-2006, 10:45 AM

Quote:

Originally Posted by HLC

because its exciting, catches your attention, and AC/DC rules.

all those commo adds with acca dacca plying were awesome. always caught my attention. if only Ford would do something like that.

And how many new commodores did you buy?

AWD Chaser · 24-10-2006, 11:03 AM

Very nice ad.... as soon as I saw it, I thought it's about time....

I like the Caprice ad better... looks cool - lets just hope that they put that puzzle together correctly.... lol.

I think a sporty ad for the new FPV range would top it off nicley... rather then just a few photo shots....

How about an ad for the XT? Show a few taxi's? A few cop cars... a few taxi's that are actually cop cars.... lol...

Smoked · 24-10-2006, 11:13 AM

Quote:

Originally Posted by Iphido

Apparently Ford was going to put a LSD into it, but doing so would disrupt the space time continuum and cause all the atoms of the universe to simultaneously convert to pure energy resulting in a huge universe sized nova resulting in the end of the universe at a much quicker heat death than first thought with just entropy running down. Stephen Hawkings himself had to phone Tom Gorman directly to ensure he knew of the status quo which he had to negotiate with Geoff previously.

ok.... :voldar02:

Nice ad, quite subtle and clever, I liked it.

andrewts · 24-10-2006, 09:36 PM

Quote:

Originally Posted by au3 chaser

How about an ad for the XT? Show a few taxi's? A few cop cars... a few taxi's that are actually cop cars.... lol...

I agree about getting the XT some credibility, but I don't think the ad should appeal to Cabbies and Cops. They don't even think twice before buying their cars in most cases.

Full Spectrum · 24-10-2006, 10:40 PM

Quote:

Originally Posted by MAFIA

Well at least it not B.S like the Monaro Game over ad! Like seriously, monaro can't beat any of the porsche, viper, lambo and ferrarri.

That a very smart way to advertised the new Fairmont Ghia ad. Well done ford and i like the new Ghia. I want one now, it hot!

Yes and the Territory turbo eating cars is for real Bro no BS just pull up behind them and open bonnet and yum yum eat them

Actually the Monaro has beaten Ferrari Porsche and lambos:P Viper chicken out.

Dezza · 24-10-2006, 10:42 PM

Quote:

Originally Posted by SlickHolden

Yes and the Territory turbo eating cars is for real Bro no BS

Actually the Monaro has beaten Ferrari Porsche and lambos:P Viper chicken out.

Only because they were somehow allowed to use a 7.0 litre V8 instead of the factory 5.7, in a PRODUCTION CAR category. The rest of the cars had factory engines

Full Spectrum · 24-10-2006, 10:48 PM

Quote:

Originally Posted by ea_silver_ghia

Only because they were somehow allowed to use a 7.0 litre V8 instead of the factory 5.7, in a PRODUCTION CAR category. The rest of the cars had factory engines

You get that

. But the 7lt was still Gen3

. I don't think any car in that field was a production car even if they tried too make you believe it because the monaro killed them. Got too blame something or someone.

Tles · 24-10-2006, 10:52 PM

Local bloke here owns 2005 BMW 740iL but loves his Fairlane 6spd. Prefers the ride across country and will use Fairlane for any serious k trip including Great Ocean Road.
Fords are OZ built for OZ and still highly underrated and undervalued cars perfectly suited to this country.

Dr Smith · 24-10-2006, 11:45 PM

Does anyone know the name of the tune to the ad?

Dr Smith · 24-10-2006, 11:48 PM

Quote:

Originally Posted by flappist

And how many new commodores did you buy?

: ...it's a bit hard to buy a car when you're causing internal bruising to your brain...lol

DanielXR8 · 25-10-2006, 02:10 AM

Quote:

Originally Posted by BlackLS

I like how they've branded it away from the rest of the Falcon range. Thats the first Fairmont Ghia ad since the AU1 "VCT" ad? Its a big thumbs up from me. It would make a potential BMW 3 series, Audi A4 or C Class buyer think twice about where they spend their money. Also good how they targeted it to a younger audience than what "traditional" Fairmont Ghia buyers normally are.

Except the "Euro" experience will end the first time they walk into a typical Ford dealership. :alien2:

"Yeah mate all those Ford Euro Falcons do that. She's within spec".

:

Dan

MAFIA · 25-10-2006, 02:20 AM

Quote:

Originally Posted by SlickHolden

Yes and the Territory turbo eating cars is for real Bro no BS just pull up behind them and open bonnet and yum yum eat them

Well it didn't beat them in a race but ate them instead as it Ford proven this is no exoctic sport car! Turbo territory was a smart ad. :eclipsee_

Quote:

Originally Posted by SlickHolden

Actually the Monaro has beaten Ferrari Porsche and lambos:P Viper chicken out.

In you dream not a chance. From factory looks like your Monaro ad would ckicken out even the Bird of prey GTP, kills the pussycat coupe.haha

:

Sorry you can't include the 7.0L Monaro as that not factory engine so the Lambo win "Game over" Your out!!!

:

MAFIA · 25-10-2006, 02:22 AM

Quote:

Originally Posted by SlickHolden

You get that

. But the 7lt was still Gen3

. I don't think any car in that field was a production car even if they tried too make you believe it because the monaro killed them. Got too blame something or someone.

Unfortunalty it not base on the Gen3 at all.

:

Back on Topic guys. Gotta say the new Fairmont Ghia ad is a lot betta then the billion dollar commonwhore ad. AT least Ford didn't use other car manufacture ideas to make Holden copied design.

: I can see why Holden use the Lion for the logo. Answer = Copycat.

Muscle_Inc · 25-10-2006, 02:45 AM

I think the ad was pretty straight forward just getting the message out in simply black and white. I guess we were expecting an ad something like the territory ''eats sports cars for breakfast'' or ''must be stuck in 3rd'' but really its clarifying and defining the attributes of a luxury spec model

Actually reminds of mercs or audi ad's going back a few years now but despite that the chick in the ad you can tell she was wrapped with the car, just look where her hands was going!!! lol Maybe they should telecast the ad after 10 00 loll

Full Spectrum · 25-10-2006, 05:06 AM

Quote:

Originally Posted by MAFIA

Well it didn't beat them in a race but ate them instead as it Ford proven this is no exoctic sport car! Turbo territory was a smart ad. :eclipsee_

In you dream not a chance. From factory looks like your Monaro ad would ckicken out even the Bird of prey GTP, kills the pussycat coupe.haha

:

Sorry you can't include the 7.0L Monaro as that not factory engine so the Lambo win "Game over" Your out!!!

:

What it tells you is all ads are BS and your not looking at the real picture just the you know what one;).

The GTP has enough trouble beating itself

But it's got too beat something

.

Quote:

Originally Posted by MAFIA

Unfortunalty it not base on the Gen3 at all.

:

Back on Topic guys. Gotta say the new Fairmont Ghia ad is a lot betta then the billion dollar commonwhore ad. AT least Ford didn't use other car manufacture ideas to make Holden copied design.

: I can see why Holden use the Lion for the logo. Answer = Copycat.

Know that for a fact do you? The amount of LS engines around is enough too confuse bob Lutz.

Copycat

: I know your one of them they call the others there around in blue and red shirts.