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The Pub For General Automotive Related Talk |
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#91 | ||
T3/Sprint8
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Location: Australia
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good on them well done new CEO.
Swings and roudabouts, timing such is life. Like paying too much for a Mustang then once stock fills get a good buy Or buying a EV, one day heaps next not. Nothing new here.
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Tickfords T3/TS50 '02 Sprint8 manual Sept 24 '16 Daily Macan GTS "Don't believe everything you read on the internet. Abraham Lincoln" |
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#92 | ||
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They haven't laughed to the bank for years now. And they'd burn their loyal fanbase in this move which can't be good for repeat business.
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#93 | |||
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Quote:
Besides, a few sales of V8's aren't going to save the brand. 20,000-30,000 cars a year is barely profitable especially with a new platform that will need redesigning. Only reason Ford are ok with the drop in Mustang is that the development cost for the S650 was a lot less with it borrowing so heavily from the S550.
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#94 | ||
T3/Sprint8
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OE's burning themselves as mentioned ie Stellantis from time to time is nothing new Ford incl.....
Like I said swings and roundabouts.
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Tickfords T3/TS50 '02 Sprint8 manual Sept 24 '16 Daily Macan GTS "Don't believe everything you read on the internet. Abraham Lincoln" |
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#95 | ||
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I guess Ford did farewell the V8 back in the 80's and then brought it back though I'm too young to know if the V8 went out with the fanfare that the Dodge models did. And cooking back much sooner by the looks of it.
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#96 | ||
DIY Tragic
Join Date: Apr 2018
Location: Sydney, more than not. I hate it.
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As enthusiast media was primarily in printed periodicals, it (ie; the XE swansong) wasn’t the same as you’d get now. Despite the appeals of the VL in Calais Turbo form, the return of Holden’s V8 in the VN definitely caught public attention.
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#97 | ||
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But they have already dropped the Hemi from a variety of models, but now bringing it back............................so they have already burnt the customer base.
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#98 | ||
Regular...with metamusal
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#99 | |||
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Truck makes sense. In the Charger, it makes much less sense.
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#100 | ||
T3/Sprint8
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Location: Australia
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USA sales will be ok naturally the main target.
Regards to burnt customer base, some will be some won't give a toss, those that go others come in....... Pricing typically will be affordable in the USA BUT Exports won't be anything to jump heads over heals. I'd consider but when you end up being penalised by the currency exchange, Oz tax's, RHD conversion etc its just OTT for a merican average quality car over triple figures. Anyway its a good news storey re ICE big motors.
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Tickfords T3/TS50 '02 Sprint8 manual Sept 24 '16 Daily Macan GTS "Don't believe everything you read on the internet. Abraham Lincoln" |
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#101 | |||
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It might not be good news either really. Just like when Ford Australia dug in on the i6 vs switching to the US V6, it all but killed Falcon. Spending money they don't have to bring a niche V8 to market might kill off the entire lineup (turbo 6 and all). Time will tell if it is a good news story or a decision that was the final nail in the coffin for the brand.
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#102 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
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It'll continue. Large industrial concerns are a protected species going forward, for reasons of international competition.
And I reckon the reason for the backflip was the European CEO and customer outcry - there was so much angst at the canning of the V8, it was being done for ideological emissions purposes, and the buyers hated that. His strategy of ramping prices beyond what the customers could pay also saw lot inventories get to ridiculous levels, and then dealer revolt. Now he's gone, they can rebuild and their customers can look forward the brand regaining its USP. They still have the Hurricane I6 and various PHEV and electric versions for customers that want those.
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I6 + AWD |
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#103 | |||
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I feel that this isn't a smart decision in dwindling market. Like Mustang is now experiencing, they should be selling like hot cakes given they have the entire market to themselves but sales have tanked in the last few months. Even with fuel so cheap, a LOT of buyers in the US still buy the Ecoboost and in the Charger/Challenger days, the non-V8 motors.
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#105 | |||
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#106 | |||
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#107 | |||
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#108 | |||
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At least it will be a small number of buyers and hopefully their losses can be covered by the other cars
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