Tips on free website advertising??

MISTA FIESTA · 30-01-2007, 02:42 PM

Hello,

Just after peoples expertise in the way of advice in advertising a website in the cheapest way possible. Im talking about ranking higher in search engines than competitors, getting a URL known throughout the internet, SEO companies they have dealt with, linking between sites (affiliate) etc..

I have a website that is focused on an niche market and want I want to absolutely dominate in the area. At the moment i am ranked 0 in google , but have a few links in yahoo.com.

I would greatly appricate any help on this matter.

Cheers

Damo

botch · 30-01-2007, 03:07 PM

google searches for keywords strung together in sentence like form (correct me if im wrong but this is how i understand it), so when someone enters a search in google such as EXHAUST MODS FOR GT FALCON it searches the sites for that particular phrase, then the next closest thing etc. not just for the individual words like other search engines. Therefore, by that way of thinking, you need your website to contain phrases that you think your intended audience would be looking for and put them in paragraphs and sentences on a page within your website, not just have oodles of keywords.

p.s what is your website? pm it to me if you dont want to plug it here !

30-01-2007, 03:14 PM

Search in google, search "Search Engine Optimisation"

Put keywords in the title as opposed to just the company name. Ie for a computer supplies business, instead of Joes Computers, put Joes Computers specialist in Sydney for cpu ram hard drive dvd ipod repair new quality cheap

Also use meta tags, and H1 to H6 headers instead of bolding normal paragraph text to make a heading. Don't go too over the top and cut sick on pasting the whole dictionary in your meta tags, google computers are very smart and can sense whether your trying to get an artificially high ranking.

Search engines also find your page through links on other webpages it crawls thorugh.

And as botch said - Phrases are very important.

MISTA FIESTA · 30-01-2007, 03:22 PM

I will have to check my coding, as tho it is only a small site at the moment all pages are full of text/phrases, related to the topic. In regards to the backend part i think ive only done key singular words in the META tags and only on the home page. So i will investigate further. I also have a forum intergrated, which i heard is benificial.

Google usually/always comes up with ff.com.au, thread titles in its searches for say " Ford Falcon etc.... which to me is a pretty powerful thing. Just wondering how can i get to the level that ff.com.au is at.

30-01-2007, 03:27 PM

Check out AFFs meta tags.

<meta name="keywords" content=""Australian, FordForums,F6, Typhoon, f6typhoon, Mods, Mustang, Territory, Modifications, Technical, FOMOCO, Barra, Tickford, Herrods, discussions, Documents, News, Information, Falcon,mail, discuss, chat, repair,modify, option, Ford Discussion, Motorsports, Parts, Falcon Cobra,David Flint, XR6Turbo, FPV Family Day, FPR,Ford Performance Racing,BF Falcon, BA, Falcon, tuning, aftermarket, exhaust, tech help, Blueoval, Racing, xr6 , turbo, GT40, Supercar, Phantom, Acid Rush, Blueprint, Premium, Audio, AU, EA, EB, ED, EF, EL, GT, Probe, XA, XB, XC, XD, XE, XF, XR, XT, Concept, pictures, information, specifications, APS, Herrod Motorsport, Ford Forums, ACE, PFM, Avatars, Fordforums, Ford Gallery," />
<meta name="description" content="Australian Ford Discussion site covering Ford's Australian cars. Ford technical information TSB's DIY's. Ford discussion forums covering Australian" />

Its probably a combo of this, heaps of contents and countless external pages linking to AFF.

big_pete · 30-01-2007, 03:50 PM

this site here gives a decent rundown:
http://www.kirupa.com/web/search_optimize.htm
&
http://www.kirupa.com/web/more_search.htm

MISTA FIESTA · 30-01-2007, 04:00 PM

Ok, lots of interesting stuff there, that i havent implemented as yet.... so ill get down to it tonight. Thanks for the link.

Is there anything else that is benificial besides the HTML side??

How about optimising a Forum?? Ie... layout and backend.

Sourbastard · 30-01-2007, 04:21 PM

there is an application out there that can help you optimize and promote your website, called Submit Wolf Pro. It will even submit your website details for you.

FlaminFiesta · 30-01-2007, 09:28 PM

One thing google has down pat is its ranking

Google also works on reciprocal links, so get your websites on other sites and it will boost yours.

One thing to note if you have a link that is on yahoo's front page it will give you a better ranking than being on 100 pages of your different mates!!

it also works on waeighting, plus a few other things..

MISTA FIESTA · 30-01-2007, 09:54 PM

I am currently ranked number one on yahoo.com/.au with various search terms.

Tommo224 · 31-01-2007, 02:53 PM

as all that has been said in this topic.. just remember.. dont over do it! because google will pick it up and **** it off as spam lol..

we do alot of SEO stuff here at work now, im just learning about it all now from my manager.. its tricky sometimes..

MISTA FIESTA · 31-01-2007, 03:12 PM

I spent last night adjusting the back end code on all content pages as per instructions suggested above, also used some online tools as keyword generators which was great. Im in talks to get the URL on a few websites, so hopefully that will boost exposure a little.

Im a bit lost with the phrases part.... should i have only one long phrase or a few??