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View Poll Results: How important is Brand and product marketing?
Extremely: image is everything and im an impulive buyer. 1 2.38%
Very: I need to feel good about my purchase even if quality is average 4 9.52%
Moderately: Brand Image and awareness is just as important as quality 10 23.81%
Mildy: Brand awareness is good, but i research my purchase first and choose whats best for me. 27 64.29%
Voters: 42. You may not vote on this poll

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Old 24-10-2007, 02:10 PM   #1
schnoods
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Join Date: Jul 2006
Location: Rockingham WA
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Brands do effect my decision when it does come to buy automotive parts and accesories.

Some Brands recieve the due praise and rewarded with sales, but there are a disturbing amount of brands that sell only due to their marketing and not their product.

I still can't believe how many people still buy Snap On tools thinking they are far superior to any other make. I have only a Snap on ratchet screwdriver, but thats it.

Or even Top Gun leads, they come in a lot of pretty colours but using a multimeter they aren't better than standard off the shelf set of bosch leads.

Saying that a bit of research does go along way.
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