Ford hammering the GT advertising...it's a start.

[2011G6E]

Been seeing an awful lot of the TV adverts for the GT Falcon...they'vereally been hammering them the last week or two. Good to see! It's a great advert (even if they do, for some reason, include the XC Cobra in the "GT" lineup... ), and we can only hope they finally get off their bum and do some similar emotive and catchy adverts for the rest of the Falcon range.

You can't go wrong playing on a long history...remember the excellent ad for the Holden ute with the "morphing" series of utes which went right from the FX up to the latest Commodore SS? That was a memorable advert. Ford should do the same with the Falcon.

Or is it too little, too late? It's at least a start...

[Kryton]

I reckon a couple of different GT ads wouldnt go astray.
Show what the 335 can really do or what it can sound like etc.

[Road_Warrior]

Is that the one with Moffatt saying at the end "that time is now"? Yeah good ad that one. Ford should do one with a similar theme (without the heavy emphasis on performance aspects) for the Falcon.

[Brazen]

Good ad, only complaint is the colour they choose for the FG at the end.

They show all these great GTs and Cobras, so the dark blue FG at the end kind of blends into the background. A bright red FG GT would have really 'popped' on screen and would have been a good way to finish the ad.

Great to see them advertising it, sounds fantastic too.

[EDManual]

These cars are meant to be revving out.! Why are they idling along on a racetrack?! Boring ad if you asked me... Surely it only appeals to oldies? My Dad is 65 (fg turbo driver) and I dont even think it would appeal to him, apart from having moffat in there.

[RAPID_BA]

to see a car driven in a irresponsible manner is frowned upon.

Remember the old hsv ads with V8 synphony. The V8 being crossed up at the end. i think it was pulled for promoting such driving.

thats why we see them bubbling along on the race track..

[Smoke Pursuit]

Yes they are only allowed to portray such things thanks to the nanny state country we live in.

[GTP534]

How come Toyota can show their new coupe drifting? Because of the location?

Maybe Ford could inject more images or video of the race cars from the era of the GT's and Cobras in between the 335 trundling along.

[DJM83]

Originally Posted by HULK_BA

to see a car driven in a irresponsible manner is frowned upon.

Remember the old hsv ads with V8 synphony. The V8 being crossed up at the end. i think it was pulled for promoting such driving.

thats why we see them bubbling along on the race track..

Was thinking the same, but what if they did Something similar to the FT86 seen as that is shown here.
But it's good to see some adverts on tv that's for sure.

[jpd80]

Originally Posted by EDManual

These cars are meant to be revving out.! Why are they idling along on a racetrack?! Boring ad if you asked me... Surely it only appeals to oldies? My Dad is 65 (fg turbo driver) and I dont even think it would appeal to him, apart from having moffat in there.

Advertising regulations prevent any vehicles being shown engaged in competitive or aggressive driving.

[Feathers]

I've only seen this ad on Go or some other secondary channel at well past midnight. Ford marketing: You're doing it wrong.

[TMC]

Originally Posted by jpd80

Advertising regulations prevent any vehicles being shown engaged in competitive or aggressive driving.

Yeah, but the Toyota 86 advert has Mr Okimura from downtown Negasaki, ripping around a racetrack he just made by drifting it through the desert. They do have a little disclaimer at the bottom saying something like, "This was filmed under controlled conditions by professional drivers......" How can they get away with it? The FPV ad has the cars just idling along like they're in a shopping centre carpark? Maybe they should have done an advert as a complete copy of the Toyota advert with Alan Moffatt cutting sick in a paddock and then have a disclaimer at the bottom like the Toyota ad.

[EDManual]

they do have a disclaimer on this ad that Alan moffat is on a "closed track!!" Why bother when hes doing 40!!

[AU Mont]

forget the ads, they should buy 5 mins of TV time like Proactiv and just fill it with this about 10 times a day..........

http://www.youtube.com/watch?v=5n_lno5RvLU

[jpd80]

Originally Posted by TMC

Yeah, but the Toyota 86 advert has Mr Okimura from downtown Negasaki, ripping around a racetrack he just made by drifting it through the desert. They do have a little disclaimer at the bottom saying something like, "This was filmed under controlled conditions by professional drivers......" How can they get away with it? The FPV ad has the cars just idling along like they're in a shopping centre carpark? Maybe they should have done an advert as a complete copy of the Toyota advert with Alan Moffatt cutting sick in a paddock and then have a disclaimer at the bottom like the Toyota ad.

Doesn't matter.
One complaint from Harold Scuby and his mates and that ad will be pulled if found to breach guidelines...

On topic,
Just hearing the start...burble of the V8 and drive off roar would give a nice sense of connection.
Much of what a V8 experience is can be presented in sound, something that cannot be gagged..

[dimka100]

Seriously I don’t see how any performance car manufacturer can advertise anything on Nany State TV anymore …

What’s the point spending lots of money on a pensioner doing 30km per hour on a race track when it shows absolutely nothing about the car!

Instead FPV should make YouTube commercials where there are NO nannies telling you what you can advertise or what you cannot … here is an example, now tell you don’t want to own this car after watching this advertisement: http://www.youtube.com/watch?v=vnVcHT5rH-k

[tex]

I sincerely hope it's just me.

BUT, I find Mr Moffat the most uninspiring bloke to be pushing the product, ambassador fail imo.

What ever happened to the work Harry Kewell was going to do for the brand?

[The Yeti]

Got to disagree

Growing up moffett was the man

As an 8 year old I had block mounted posters of this mans cars from the transam mustang the XY the coupes,

This guy is as historical in ford as the GT itself

I've been very uninspired by late model fords in recent years and nomatter the level simply consider them transport, but I have to say I noticed this ad

[DrSnooper]

Maybe because Ford = Blue and Holden = Red.

Originally Posted by Brazen

Good ad, only complaint is the colour they choose for the FG

at the end.

They show all these great GTs and Cobras, so the dark blue FG at the end kind of blends into the background. A bright red FG GT would have really 'popped' on screen and would have been a good way to finish the ad.

Great to see them advertising it, sounds fantastic too.

[crymoarpls]

i agree with tex. moffat was a great driver and most likely still is. but he doesnt come across as a charismatic or exciting character.

[Angeldust]

Originally Posted by dimka100

Seriously I don’t see how any performance car manufacturer can advertise anything on Nany State TV anymore …

What’s the point spending lots of money on a pensioner doing 30km per hour on a race track when it shows absolutely nothing about the car!

Instead FPV should make YouTube commercials where there are NO nannies telling you what you can advertise or what you cannot … here is an example, now tell you don’t want to own this car after watching this advertisement: http://www.youtube.com/watch?v=vnVcHT5rH-k

hsv did something similar with the VY Clubby driven by Mark Skaife.

was very good.

[cobramania]

It's good they're doing some advertising, but Ford/FPV should have more presence on radio, when people are out in their cars driving around. They hear a Ford ad on the radio & think that sounds nice, I could do with a new car, I'll stop at the next Ford Dealership & take a test drive, find out more about it or buy one of those.
When was the last time you heard a Ford ad on the radio?

Hyundai Motors Australia are the 9th top advertiser on radio since 1st January 1012, having had 18394 ad plays on radio around the country. Automotive Holdings Group (who own many dealerships around the country, but only a couple of Ford Dealerships in Vic & WA), are the 16th top radio advertiser over the same period, with 13111 ad plays around the country.

Car & Truck dealerships generally, are the no.1 spot for radio advertising with 171,398 ad plays, obviously Ford Dealerships aren't highly represented in this. Car & Truck manufacturers are in the no.3 spot with 108,400 ad plays, Ford/FPV obviously aren't highly represented here either.

[HULK EF]

Why dont FPV/Ford have...
Winterbottom 20-40 year olds...
Van cheeseburger - generation now
dick johnson. -Elder.

to be ambassators?
Hell, give a 335GT and have Ken Block do a full Gymkana course not just a short burnout as we have seen and almost anyone can do. And let the internerdz go crazy on Youtube over the video.

[FacultY]

Ive been sick the last week and been watching a ton of tv but am yet to see this ad on tv. And yes what happened to Harry Kewell???

[FPVGT500]

The Toyota GT 86 is a great commercial, FPV should take some notes down.....

[Silver Ghia]

What has Harry Kewell to do with GT's? Or even Winterbottom. Moffat is the man. Its the GT they are advertising, not FPV. And aimed at the baby boomer generation who are quite familiar with Moffat, and the XC Cobra which I still also drool over.

I'm wondering how many regular Falcon sales are also a result of the GT ad, by those who may become attracted to the FG but not being able to justify a GT? Have to be some.

[Resurrection]

It is good to see some decent advertising. But am I the only one who is reading some desperation in these ads? "The time to buy one is now" (i.e before we stop building these cars and shut up shop forever).

[Bossxr8]

Originally Posted by HULK EF

Why dont FPV/Ford have...
Winterbottom 20-40 year olds...
Van cheeseburger - generation now
dick johnson. -Elder.

to be ambassators?
Hell, give a 335GT and have Ken Block do a full Gymkana course not just a short burnout as we have seen and almost anyone can do. And let the internerdz go crazy on Youtube over the video.

Dicky didn't race GT's, I think thats the point they are making having Moffatt on these ads, he is a link to the GT's history.

[fat4D]

I agree with hulk ef, while moffat is a legend most younger people know the names like winterbottom and other current drivers and in the add morphe the car into their race cars. Make the adds appeal to us younger generation who love spending money and collecting debt

[MWTB]

Perfect advertisement for Victorian drivers to relate to:

Have a OAP driving down the wrong side of the road with their indicator on, 30km/h under the speed limit in the right hand lane. In a 335GT.

And at the end, have a black screen with a caption 'Borrow nan's GT and then you can do this', then snap to a quick, low shot of a P plater doing a massive skid in the same car.