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24-02-2013, 12:19 AM | #1 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
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Alfa and Fiat are heavily advertising on tv..Fiat only has one car, the 500 and Alfa 2, Mito and Guilletta. They must be really trying to get their cars noticed ????
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24-02-2013, 01:42 AM | #2 | ||
Render unto Caesar
Join Date: Feb 2008
Location: ::1
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Expect more of it, Fiat will be introducing more models in the OZ market this year. They're really going to be pushing the brand.
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25-02-2013, 07:06 AM | #3 | ||
FF.Com.Au Hardcore
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About time
Better them than the VAG group and the nippon clip ons. |
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25-02-2013, 10:30 AM | #5 | ||
FF.Com.Au Hardcore
Join Date: Feb 2008
Posts: 2,312
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i quite like the alfa advert, showing the guy driving past some of their earlier product, like the spyder.
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25-02-2013, 11:20 AM | #6 | ||
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I still think Fiat is pushing the proverbial uphill in Oz, to get past their inner-city, cafe latte campari-and-soda demographic.
I notice that the new distributor (Chrysler?) has lowered prices substantially on the Arbath, but it is still a big ask for what the punter gets, even though the Australian import is the upgraded Esseesse model. I assume the target is the Mini, and I guess the Mini Cooper S is more expensive. But it offers more - unless a new Fiat is in the pipeline. The new Fiesta ST won't make the market easier for either the Mini or the Fiat. |
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25-02-2013, 11:58 AM | #7 | ||
Long live the inline 6
Join Date: Sep 2008
Location: Melbourne
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The Arbath is a great little car, but priced in hot hatch territory.
BMW/Mini have a whole buyer experience that Fiat can't possibly match unless they plan on running at a loss for the next 3 years.
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26-02-2013, 08:44 AM | #8 | |||
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Quote:
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26-02-2013, 09:24 AM | #9 | |||
Long live the inline 6
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Quote:
You'll be surrounded by other mini gurus and chat about inner city restaurants, global warming and how to transfer balances from 1 maxed out credit card to another.
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