FORD BP Partnership

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As Ford Motor Company and BP engineers continue working collaboratively toward sustainable mobility solutions, they also are working to link the two companies in the minds of consumers. Beginning this July, 2006 model Ford Division cars, pickups and SUVs in the U.S. will bear gas caps recommending BP to customers as an extension of a unique relationship the company has developed with this leading fuel provider.
This is the first time in the United States a major auto manufacturer has recommended an energy company's fuels. Early joint efforts for the Ford/BP filler cap initiative in Europe have been very successful, and have paved the way for the current launch in the U.S. Nearly 3 million Ford products in the U.S. will feature fuel caps with "Ford recommends BP" and the BP helios logo.

"At BP, our commitment to consumers is to deliver high quality fuel backed by our quality guarantee," said Gary Brinkworth, Vice President of Marketing, BP U.S. Fuels. "We're proud that Ford, a company well-known for its quality vehicles, values the BP brand as its first choice for fuels. This arrangement with Ford recognizes our dedication to producing fuels that help to improve cars' performance, efficiency and emissions."

[ilsautomotive]

That's interesting, I hope their idea of sustainability isn't stickers on petrol caps.